SEO

SEO

SEO

Lessons

    • Marketing Trends in the digital world
    • History of Digital Marketing
    • How Digital Marketing works
    • Principles of Internet marketing
    • Digital Channels - Paid vs Owned vs Earned
    • Overview of concepts in digital marketing
      • Social Media Marketing
      • Search Engine Marketing
      • Web Analytics
      • Mobile Marketing
      • Email Marketing
      • Digital Advertising & Affiliates
    • Difference between landing page, microsite and website
    • Working with templates from internet
    • Understanding HTML & CSS
    • Things to consider while choosing domain name
    • Things to consider while choosing hosting solution
    • How to upload files to the web server
    • Different Content Management Systems
    • Website structure
    • Website Navigation
    • Importance of UX and UI
    • Website do’s and don’ts
    • What is Search Console
    • Organising the website structure
    • Webmaster Guidelines
    • Adding Website Property
    • Verification of Property
    • Refining Personal and Site Settings
    • Monitor - Manage - Maintain Web Presence
    • What is impressions, positions, clicks
    • Understanding Reports and Features
    • Search Appearance, Traffic
    • Submitting a sitemap
    • Control Google Indexing Rate, Crawling
    • Security
    • Remove Outdated Content tool
    • Steps for Google Search Friendly Website
    • Enriched Search Results such as address, job posting, location etc
    • Introduction to wordpress
    • Installation of Wordpress
    • Dashboard Functionality
    • Creating and using posts, pages
    • Wordpress Themes
    • Wordpress Plugin Ecosystem
    • Understanding Settings
    • In-Depth details about Yoast Plugin
    • How search (mainly Google) engines work
    • Difference in Search results, Query methods
    • How does SEO depends on query
    • Components on SEO - onsite and off page
    • Keyword Planning
    • Using tools to get effective keywords
    • Long tail keywords - the hidden gems
    • Art and science of tags - URL, title, meta, H1, alt text, etc.
    • Write a good meta description
    • Page speed - its impact and improvement areas
    • All about links - broken, internal et al
    • Dealing with duplicate content
    • Robot.txt and Sitemap
    • Structured data and schema.org
    • What is Page Rank ?
    • The Google PR Algorithm and Alexa Rank
    • Principles of Link Building
    • Types of Links, Link rel=”nofollow” and social media
    • Creating a link building plan
    • Offsite Content Creation and Driving the users
    • Link building Don’ts
    • Content Marketing Basics & Its Importance
    • Directory Submissions
    • Local Listings
    • Niche Backlinking via Influencers & Articles
    • Social Bookmarking
    • Press Release Optimization
    • Finding and leveraging link building opportunities
    • Structured Data
    • Local SEO
    • Semantic Markup
    • Keyword Planner tool (Search Volumes, Competition, Business Priority)
    • Competition Analysis for SEO
    • Overall planning for SEO
    • Mapping Keywords to Website Pages
    • Using Search Console for SEO
    • KPIs of SEO
    • Tools for SEO
    • B2B vs B2C
    • Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats
    • AdWords Terminologies
    • Adwords UI and Navigation
    • Bid Strategies
    • Cost-Per-Click (CPC) Bidding
    • Cost-Per-Impression (CPM)
    • Cost-Per-Acquisition (CPA)
    • Enhanced Cost-Per-Click (ECPC)
    • Keyword Targeting & Strategy
    • Keyword Match Types - Broad Phrase, Broad
    • Match Modifier, Exact, Negative
    • Keyword Performance
    • Display Campaign Creation
    • Remarketing
    • Remarketing Campaign Creation
    • Tracking Conversion
    • Opportunities Tab in Adwords
    • Understanding nuances of local and international SEO
    • NAP and NAP Consistency
    • Directories
    • Beacons
    • Top Local Signals
    • URL Architecture
    • Page Speed Analysis (YSlow / GTMetrix / Google Page Speed)
    • Broken Links
    • Canonicalization
    • 301 Redirects
    • Custom 404 Error Pages
    • What is mobile marketing
    • Accelerated mobile pages
    • SMS and Text Messaging
    • Bulk SMS
    • App Marketing
    • Incentives and Loyalty Programs
    • Mobile Coupons and Mobile Promotions
    • Transactional vs Marketing Emails
    • Spam and Rules
    • Spam Filters
    • List Building and List Management
    • Rented Lists, Purchasing Lists
    • Email Components
      • Address or  from line
      • Blink test subject line
      • Pre-header
      • Images and Clickable media
      • Unsubscription Link
    • Email and web client
    • Monitoring email sent
      • Purpose
      • Campaign
      • Landing Page hits
    • Autoresponders
    • Email Analytics
    • Voice Search
    • Artificial Intelligence
    • Augmented and Virtual Reality
    • Affiliate Marketing Introduction
    • Read World Examples of How it Works
    • Tracking Affiliate Marketing
    • Affiliate networks
    • Affiliate Marketing SWOT
    • Things to consider for choosing an affiliate
    • Drive traffic using Affiliate Marketing
    • Banner advertising vs Affiliate Marketing
    • Cost per Acquisition marketing
    • Examples of successful campaigns and case studies

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